Media relations isn’t about begging journalists for a few scraps of coverage. It’s about creating headlines that make you look like the expert, the innovator, the “why didn’t I think of that?” in your industry. And let’s be real, nobody’s impressed by a spray-and-pray press release. That’s the PR equivalent of yelling into a void.
We don’t do voids.
We do sharp, story-driven pitches that land exactly where they need to. Here’s how we make sure your media coverage is less “Please print this” and more “We’ll hold the front page.”
We Start with the Story, Not the Sell
If your media pitch reads like an ad, it’s going straight in the recycle bin. Journalists don’t exist to promote you, they exist to tell stories their audience cares about. We dig into what’s actually interesting, relevant, or timely about your work and we build your pitch around that.
We Match the Right Story to the Right Outlet
Not every story belongs everywhere. That in-depth policy reform you’re championing? Perfect for The Guardian or ABC Radio, but probably not going to make TikTok’s trending page (unless you’ve got a really good dance to go with it).
We know the formats, the beats, and the deadlines. We match your story to the journalist who’ll run with it.
We Give Journalists What They Need
This means more than a neatly written release. It’s great images, quotable spokespeople, clear stats, and just enough background to make their job easier. Because if you make a journalist’s life simple, they’re far more likely to pick up the phone next time you call.
We Plan for the Long Game
Media coverage isn’t a one-hit wonder. We work to build relationships so you become a trusted source over time. That’s when the magic happens, you’re not chasing coverage, you’re getting asked for your take.
Press Releases
You might already have your media contacts on speed dial, but a second pair of eyes never hurts. Writing, editing, fact-checking, and making sure your release is actually newsworthy is our bread and butter. We’ll make sure it’s tight, on-message, and ready to send without any “wish I’d caught that” moments.
We Keep it Honest
No fluff, no spin for the sake of spin. We want your coverage to be accurate, credible, and aligned with your reputation, so when people Google you in two years, they’re still impressed.
Media Training
If you (or your Board) need to face the cameras with confidence, we can help. We’ll coach you on what to say, what not to say, and how to look and sound like the pro you are, even under tough questioning. This isn’t about turning you into a robot; it’s about making sure your message lands
The Bottom Line
Good media relations isn’t about vanity coverage. It’s about making sure the right people see you in the right light, at the right time. It’s about making journalists glad to hear from you and making your audience stop scrolling.
Need headlines that make you look good? Let’s talk.
Recent Comments