Development & Fundraising
A fundraising tool was developed to assist the Breast Cancer Network of Australia raise much needed funds for their great cause. We decided that bottled water would be an excellent item to promote good health, be easy and low cost but that could be sold in bulk AND be an excellent mini promotional billboard for the cause.
We thought long and hard about the name – we kept trying to find the insight, we kept trying to answer the question ‘why’ – why bottled water, why breast cancer, why buy this, why support this campaign and it became clear – BeCause.
Because so many woman and families are affected, because if you are going to drink a bottle of water then it should make a difference to someone.
BeCause was launched as a promotional fundraising tool with the naming, creative, design, branding, point of sale and promotional posters and advertising all supplied pro bono.