Branding
Cre8tvt was an award winning merchandise marketing and promotions company that was fast becoming a specialised brand communications agency. Since 2001 the brand was very simple, black and white. The Directors were looking for a new direction, something bigger, brighter, and differentiated and that said fun and humour – the brief was anti-commercial with a sparkle and chicks have to like it.
The new branding became pink and animated – full of life and fun and the clients loved it. In a sea of blue red and white slickness, the new Cre8tvt made people smile and client’s feedback was that it looked like a fun place to work and a fun bunch to work with.
All aspects of the redesign were entrusted to Hiller Creative – logo, branding, web, brochures, signage, all business collateral, trade show banners signage and merchandise, advertising, promotional design.