Live Local. Shop Local.

Reader Facing In-Paper Business to Consumer Promotion

Strategy, concept, copy, art direction, layout, photography, project management, campaign management.

Live Local Shop Local was intended to be a one off 6 week in-paper and POS in store campaign promoting local business.

Readers were able to share in over $27,000 worth of prizes by supporting retailers in the Live Local, Shop Local promotion. Simply by shopping at participating outlets and filling in an entry form during the six-week promotion, to be in the running for $5000, thanks to sponsor St George Bank. More than 20,000 people supported their communities during our Live Local, Shop Local promotion last year.

The success of the campaign saw the concept expanded across South East Queensland and then into NSW and Victorian markets.

Promotion included:

• Trade and Reader advertising
• Point of Sale Display
• Entry Forms
• In Paper promotion
• Signage