{"id":147,"date":"2015-08-07T00:23:53","date_gmt":"2015-08-07T00:23:53","guid":{"rendered":"https:\/\/hillercreative.wpengine.com\/?post_type=project&#038;p=147"},"modified":"2017-11-10T00:57:28","modified_gmt":"2017-11-10T00:57:28","slug":"quest-newspapers","status":"publish","type":"project","link":"https:\/\/hillercreative.com.au\/index.php\/project\/quest-newspapers\/","title":{"rendered":"Quest Newspapers"},"content":{"rendered":"<p>[et_pb_section][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;https:\/\/hillercreative.wpengine.com\/wp-content\/uploads\/2015\/07\/livelocal.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221;]<\/p>\n<h2>Live Local. Shop Local.<\/h2>\n<p><strong>Reader Facing In-Paper Business to Consumer Promotion<\/strong><\/p>\n<p>Strategy, concept, copy, art direction, layout, photography, project management, campaign management.<\/p>\n<p>Live Local Shop Local was intended to be a one off 6 week in-paper and POS in store campaign promoting local business.<\/p>\n<p>Readers were able to share in over $27,000 worth of prizes by supporting retailers in the Live Local, Shop Local promotion. Simply by shopping at participating outlets and filling in an entry form during the six-week promotion, to be in the running for $5000, thanks to sponsor St George Bank. More than 20,000 people supported their communities during our Live Local, Shop Local promotion last year.<\/p>\n<p>The success of the campaign saw the concept expanded across South East Queensland and then into NSW and Victorian markets.<\/p>\n<p>Promotion included:<\/p>\n<ul>\n<li>Trade and Reader advertising<\/li>\n<li>Point of Sale Display<\/li>\n<li>Entry Forms<\/li>\n<li>In Paper promotion<\/li>\n<li>Signage<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_section et_pb_section_0 et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> Live Local. Shop Local. Reader Facing In-Paper Business to Consumer Promotion Strategy, concept, copy, art direction, layout, photography, project management, campaign management. Live Local Shop Local was intended to be a one off 6 week in-paper and POS in store campaign promoting local business. Readers were able to share in over $27,000 worth of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":40,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<h2>Live Local. Shop Local.<\/h2><p><strong>Reader Facing In-Paper Business to Consumer Promotion<\/strong><\/p><p>Strategy, concept, copy, art direction, layout, photography, project management, campaign management.<\/p><p>Live Local Shop Local was intended to be a one off 6 week in-paper and POS in store campaign promoting local business.<\/p><p>Readers were able to share in over $27,000 worth of prizes by supporting retailers in the Live Local, Shop Local promotion. Simply by shopping at participating outlets and filling in an entry form during the six-week promotion, to be in the running for $5000, thanks to sponsor St George Bank. More than 20,000 people supported their communities during our Live Local, Shop Local promotion last year.<\/p><p>The success of the campaign saw the concept expanded across South East Queensland and then into NSW and Victorian markets.<\/p><p>Promotion included:<\/p><ul><li>Trade and Reader advertising<\/li><li>Point of Sale Display<\/li><li>Entry Forms<\/li><li>In Paper promotion<\/li><li>Signage<\/li><\/ul>","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-147","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/project\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":0,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/project\/147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/media\/40"}],"wp:attachment":[{"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/project_category?post=147"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/project_tag?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}