{"id":150,"date":"2015-08-07T00:26:27","date_gmt":"2015-08-07T00:26:27","guid":{"rendered":"https:\/\/hillercreative.wpengine.com\/?post_type=project&#038;p=150"},"modified":"2015-08-07T00:54:17","modified_gmt":"2015-08-07T00:54:17","slug":"termidor-and-achieve","status":"publish","type":"project","link":"https:\/\/hillercreative.com.au\/index.php\/project\/termidor-and-achieve\/","title":{"rendered":"Termidor and Achieve"},"content":{"rendered":"<h2>TVC Production<\/h2>\n<p>Termidor is a market leader but even as a market leader it faced stiff obstacles in the pest control market. A higher priced product, sales started to slip with competition increasing. The client required a professional, memorable initiative that didn\u2019t just speak to the distributor network but that would talk to the \u2018home owner\u2019 and stimulate their knowledge and request for the product by name.<\/p>\n<p>The Termidor characters, creative, TVC and associated media and campaign was so effective that it is still run today, many years after its creation.<\/p>\n<p><iframe loading=\"lazy\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/D3CMabRtGNY?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/0d_5hcew9KA?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Production accreditation to Curtis and Partners.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TVC Production Termidor is a market leader but even as a market leader it faced stiff obstacles in the pest control market. A higher priced product, sales started to slip with competition increasing. The client required a professional, memorable initiative that didn\u2019t just speak to the distributor network but that would talk to the \u2018home [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-150","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/project\/150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=150"}],"version-history":[{"count":0,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/project\/150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/media\/46"}],"wp:attachment":[{"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=150"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/project_category?post=150"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/project_tag?post=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}