{"id":158,"date":"2015-08-07T00:31:35","date_gmt":"2015-08-07T00:31:35","guid":{"rendered":"https:\/\/hillercreative.wpengine.com\/?post_type=project&#038;p=158"},"modified":"2017-09-29T00:32:27","modified_gmt":"2017-09-29T00:32:27","slug":"cr8tvt","status":"publish","type":"project","link":"https:\/\/hillercreative.com.au\/index.php\/project\/cr8tvt\/","title":{"rendered":"Cr8tvt"},"content":{"rendered":"<h2>Branding<\/h2>\n<p>Cre8tvt was an award winning merchandise marketing and promotions company that was fast becoming a specialised brand communications agency. Since 2001 the brand was very simple, black and white. The Directors were looking for a new direction, something bigger, brighter, and differentiated and that said fun and humour &#8211; the brief was anti-commercial with a sparkle and chicks have to like it.<\/p>\n<p>The new branding became pink and animated \u2013 full of life and fun and the clients loved it. In a sea of blue red and white slickness, the new Cre8tvt made people smile and client\u2019s feedback was that it looked like a fun place to work and a fun bunch to work with.<\/p>\n<p>All aspects of the redesign were entrusted to Hiller Creative \u2013 logo, branding, web, brochures, signage, all business collateral, trade show banners signage and merchandise, advertising, promotional design.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding Cre8tvt was an award winning merchandise marketing and promotions company that was fast becoming a specialised brand communications agency. Since 2001 the brand was very simple, black and white. The Directors were looking for a new direction, something bigger, brighter, and differentiated and that said fun and humour &#8211; the brief was anti-commercial with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":56,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-158","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/project\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":0,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/project\/158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/media\/56"}],"wp:attachment":[{"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/project_category?post=158"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/hillercreative.com.au\/index.php\/wp-json\/wp\/v2\/project_tag?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}