Brand Campaign
The Cyclone® Brand was introduced to Australia in 1898. Cyclone is an icon and research indicated that a focus on improving the brand image would be an important step in growing sales in Australia. To many farmers, Cyclone is fencing.
The Cyclone brand has had a number of custodians over this 100 year period with Smorgon Steel being the latest.
The campaign for Cyclone incorporated advertising, point of sale tent cards and posters, trade marketing material and a range of product sheets and varied collateral.