TVC Production
Termidor is a market leader but even as a market leader it faced stiff obstacles in the pest control market. A higher priced product, sales started to slip with competition increasing. The client required a professional, memorable initiative that didn’t just speak to the distributor network but that would talk to the ‘home owner’ and stimulate their knowledge and request for the product by name.
The Termidor characters, creative, TVC and associated media and campaign was so effective that it is still run today, many years after its creation.
Production accreditation to Curtis and Partners.